Clear Ballot
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Overview
Clear Ballot provides hardware and software tools for election officials to run secure, paper-ballot-based voting, auditing, and verification. The company markets a suite of election management products including ClearCount, ClearDesign, ClearMark, ClearCast, and ClearAccess. They emphasize transparency by never embedding votes in barcodes and comply with VVSG 2.0 standards.
By the Numbers
Founders
Larry Moore founded Clear Ballot with a mission to bring modern, transparent technology to the elections industry. He has led the company from its early days in New Hampshire through expansion to dozens of jurisdictions across the US.
Moore was motivated to start Clear Ballot after witnessing the opacity of existing voting systems and set out to create a solution where every ballot image is human-readable without proprietary decoding.
Funding
Competitors
Much larger incumbent with broader international presence; Clear Ballot differentiates on transparency and no-barcode ballot encoding
Largest US voting systems vendor by market share; Clear Ballot targets jurisdictions seeking more auditable, transparent alternatives
Established vendor with long-term government contracts; Clear Ballot competes on modern software design and transparency
Internationally focused; Clear Ballot is US-only and emphasizes paper-ballot-based verification
Revenue & Model
Hiring Signals
Tech Stack
Notable Customers
Web Presence
Verified from public records — not AI-estimated.
Trackers & Analytics
Scanned from the HTML clearballot.comserves — scripts a tag manager injects later won't appear here.
How They're Doing
Clear Ballot continues to expand its footprint across US jurisdictions, serving counties including Jefferson County, NY and King County, WA. The company is positioned as a transparency-focused alternative in the election technology market, which has seen heightened scrutiny following controversies around other vendors. Their VVSG 2.0 compliance signals ongoing investment in certification and credibility.
●Serving jurisdictions in multiple states including high-profile counties like King County, WA
●Full VVSG 2.0 standards compliance achieved, strengthening procurement eligibility
Prognosis
Clear Ballot is well-positioned to capture market share from incumbents as election officials increasingly demand auditable, transparent systems following national scrutiny of voting technology. Growth will be driven by new jurisdiction certifications and election cycle procurement cycles. However, the highly regulated and politically sensitive nature of elections creates both opportunity and significant risk.
●Growing demand for transparent, auditable voting systems following national scrutiny of incumbents like Dominion
●Expanding to new states as VVSG 2.0 certification opens more procurement doors
●Potential federal funding for election infrastructure modernization
●Highly political environment around election technology could subject company to disinformation campaigns
●Long and expensive government sales cycles with unpredictable procurement timelines
●Market dominated by deeply entrenched incumbents with existing long-term contracts
Recent News
Clear Ballot raises Series C funding to expand election technology platform
Business Wire
Clear Ballot achieves VVSG 2.0 certification, opening new procurement pathways
Clear Ballot
Fun Facts
- 01Clear Ballot's core design principle is that no vote is ever encoded in a barcode — every ballot mark is directly human-readable, a deliberate contrast to many competitors.
- 02The company was founded in Nashua, New Hampshire, a state known for its fiercely independent political culture and first-in-the-nation presidential primary.
- 03The election technology market is one of the most regulated in the US, meaning a single sale to a large county can require years of certification and approval before any revenue is recognized.
Timeline
Achieved VVSG 2.0 compliance, broadening eligibility for federal and state procurement
Launched ClearAccess accessible ballot marking device and ClearCast precinct scanner
Raised Series C round to expand platform and pursue VVSG 2.0 certification
Secured Series B funding to accelerate sales and certification efforts
Expanded product suite to include ClearDesign ballot layout and ClearAudit tools
First pilot deployments of ClearCount ballot scanning system in US jurisdictions
Clear Ballot founded in Nashua, New Hampshire; domain registered March 2009