Heap
Med Trafficheap.io
Overview
Heap is a digital insights platform that automatically captures every user interaction on web and mobile without requiring manual event instrumentation. It provides product and digital experience analytics including funnels, heatmaps, session replay, and AI-driven insights. Heap merged with Contentsquare in 2023, combining its automatic event tracking with Contentsquare's broader experience analytics suite.
By the Numbers
Founders
Matin studied at UC Berkeley and previously worked at Facebook before co-founding Heap in 2013. He led the company from founding through its acquisition by Contentsquare.
Heap's core idea of autocapture came from Matin's frustration at Facebook where engineers had to manually instrument every analytics event, leading him to build a system that captured everything automatically.
Ravi Parikh co-founded Heap alongside Matin Movassate and served as CTO, overseeing the technical architecture of the autocapture platform. He later co-founded Airplane.dev after departing from Heap.
Ravi left Heap to co-found Airplane.dev, a developer tools startup, which was itself later acquired by Airtable in 2023.
Funding
Competitors
Mixpanel focuses on event-based analytics with strong mobile support but requires manual event tracking unlike Heap's autocapture approach.
Amplitude is a leading product analytics platform with deep behavioral analytics and a large enterprise customer base, competing directly on product analytics features.
FullStory emphasizes session replay and qualitative experience analytics, overlapping heavily with Heap's combined offering post-Contentsquare merger.
Now the parent company of Heap, Contentsquare specializes in visual experience analytics, heatmaps, and journey analysis for large enterprises.
PostHog is an open-source product analytics platform popular with developers, offering self-hosting and a wide toolkit at lower cost.
Key People
Joined Heap as CTO following Ravi Parikh's departure, overseeing engineering and product infrastructure.
Leads product strategy at Heap, responsible for the roadmap including AI features and integration with the Contentsquare platform.
Founder and CEO of Contentsquare, overseeing the combined organization following the acquisition of Heap in 2023.
Revenue & Model
Hiring Signals
Tech Stack
Notable Customers
Web Presence
Verified from public records — not AI-estimated.
Trackers & Analytics
Scanned from the HTML heap.ioserves — scripts a tag manager injects later won't appear here.
How They're Doing
Heap was acquired by Contentsquare in 2023, integrating its autocapture technology into Contentsquare's broader digital experience platform. The combined entity serves over 9,000 companies and competes at the high end of the product and experience analytics market. Heap continues to operate as a distinct product within the Contentsquare portfolio, with its brand and go-to-market maintained separately.
●Merger with Contentsquare completed in 2023, creating a more comprehensive digital experience analytics platform
●Launched AI-driven features 'Sense AI' and 'Sense Chat' to enable natural language querying of product analytics data
Prognosis
As part of Contentsquare, Heap benefits from significant enterprise distribution and expanded resources to compete against Amplitude and Mixpanel. The combined platform's ability to unify quantitative product analytics with qualitative experience analytics (heatmaps, session replay) is a strategic differentiator. However, integration complexity and potential brand dilution under Contentsquare ownership are risks to watch.
●Cross-selling Heap's autocapture analytics to Contentsquare's large enterprise customer base
●Growing demand for AI-powered analytics tools like Sense AI and Sense Chat
●Expansion into mid-market and SMB segments via self-serve free trial model
●Warehouse-native analytics trend aligns with Heap's data export and integration capabilities
●Integration challenges and potential product overlap within the Contentsquare portfolio
●Intense competition from well-funded rivals Amplitude and Mixpanel
●Risk of customer confusion or churn during the post-merger transition
●Broader SaaS market downturn reducing analytics spend
Recent News
Heap officially merges with Contentsquare, combining autocapture analytics with experience analytics
TechCrunch
Heap launches 'Sense AI' and 'Sense Chat' AI-powered analytics features for natural language querying
Heap Blog
Contentsquare announces acquisition of Heap to build comprehensive digital experience platform
Forbes
Heap raises $130M Series D at reported $1.1B valuation
Forbes
Controversies
Some customers and analysts raised concerns about product roadmap continuity and potential feature overlap following Heap's acquisition by Contentsquare, leading to uncertainty about long-term standalone support for the Heap product.
Fun Facts
- 01Heap's founding insight was that manual event tracking was fundamentally broken — so instead of tagging events, Heap records everything and lets you define events retroactively, a paradigm shift in analytics.
- 02Co-founder Ravi Parikh left Heap to start Airplane.dev, which was itself acquired by Airtable in 2023 — making him a two-time acquisition founder.
- 03Heap was a Y Combinator alumnus and one of the earlier analytics startups to reach unicorn status ($1B+ valuation) in the product analytics space.
Timeline
Continues operating as distinct product within the Contentsquare portfolio serving 9,000+ companies
Launched Sense AI and Sense Chat, bringing natural language AI to product analytics
Acquired by Contentsquare, merging product analytics with experience analytics
Raised $130M Series D, achieving unicorn valuation of ~$1.1B
Raised $55M Series C to expand enterprise go-to-market
Raised Series A funding led by NEA
Accepted into Y Combinator accelerator program
Heap founded by Matin Movassate and Ravi Parikh after frustration with manual event tracking at Facebook