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Leaderboarded (Keep The Score)

Low Traffic

leaderboarded.com

Overview

Leaderboarded is a browser-based SaaS platform that enables anyone to create real-time online leaderboards, scoresheets, and goal trackers shareable via link or embed. Operated by the German-registered organization Keep The Score, it serves thousands of teams globally across schools, nonprofits, sales teams, and sports clubs. The product is designed for simplicity and requires no technical expertise to set up.

IndustryProductivity / Gamification SaaS
Founded2017
HQGermany
Team Size1-10

By the Numbers

173,805+
Total Creators
self-reported on website
4.7 stars
Average Rating
self-reported, based on creator reviews
#659,851
Tranco Web Traffic Rank
as of 2024, indicating low but steady traffic
Since 2012
Domain Age
domain registered January 2012

Founders

UnknownFounder

The platform was launched in 2017 under the German-registered organization Keep The Score. The individual founder(s) have not been publicly identified.

The domain leaderboarded.com was registered as early as January 2012, suggesting the concept predates the official 2017 launch by several years.

Funding

Bootstrapped
Last RoundBootstrapped
ValuationUnknown

Competitors

Scorecounter

More sports-focused scoring tool with simpler interface

Tableau

Enterprise-grade data visualization far beyond simple leaderboards

Plecto

Targets corporate sales dashboard and KPI tracking with deeper integrations

Geckoboard

Business dashboard tool with richer data source integrations for teams

Airtable

Full database/spreadsheet hybrid with leaderboard-style views possible but more complex

Revenue & Model

<$1M ARR
Business ModelFreemium SaaS — free tier with premium upgrades for advanced features, customization, and higher usage limits
Headcount~1-5Stable
View pricing →

Tech Stack

JavaScriptRuby on RailsPostgreSQLHerokuCloudflareBootstrap

Web Presence

Global traffic rank#659,851
Domain registered2012-01-25 (14 yrs)
RegistrarKey-Systems GmbH
Hacker News mentions3

Verified from public records — not AI-estimated.

How They're Doing

Stable

Leaderboarded appears to be a stable, bootstrapped micro-SaaS operating profitably at a niche scale. With over 173,000 creators and a 4.7-star rating, the product has strong user satisfaction and steady organic adoption. It operates in a low-competition niche with a lean team and freemium model.

173,805 creators have rated the platform 4.7 stars, indicating strong product-market fit

Used by thousands of teams worldwide spanning nonprofits, schools, sales groups, and sports clubs

Prognosis

Neutral

Leaderboarded is well-positioned as a simple, focused tool in a growing gamification and engagement market. Its bootstrapped nature means growth will likely remain organic and steady rather than explosive. Key opportunities lie in expanding integrations and targeting the growing remote-work and hybrid-team productivity segment.

Opportunities

Expanding API or Zapier integrations to connect with CRM and HR tools for sales team leaderboards

Growing demand for gamification in remote and hybrid work environments

Potential to build out a dedicated nonprofit or education tier to capture institutional customers

Risks

Larger platforms like Notion, Airtable, or Google Sheets adding native leaderboard features could commoditize the core offering

Very small team limits pace of product development and customer support scaling

Low web traffic ranking suggests limited brand awareness beyond word-of-mouth

Recent News

2017-01

Keep The Score launches Leaderboarded platform for real-time online leaderboards

leaderboarded.com

2012-01

Domain leaderboarded.com registered, predating official launch by 5 years

Domain registry

Fun Facts

  • 01The domain was registered in January 2012, nearly five years before the product officially launched in 2017, suggesting a long incubation or prior use case
  • 02Despite being a micro-SaaS with likely fewer than 5 employees, it has attracted over 173,000 creators worldwide
  • 03The product is used by an unusually diverse mix of customers — from competitive sports clubs to nonprofit organizations to corporate sales teams
  • 04It has received three mentions on Hacker News, a common early discovery channel for bootstrapped developer-founded tools

Timeline

2024

Platform surpasses 173,000 creators with a 4.7-star average rating

2020

Adoption accelerates as remote work and virtual competitions drive demand for online scorekeeping tools

2017

Keep The Score officially launches Leaderboarded as a browser-based leaderboard platform

2012

Domain leaderboarded.com registered in January