Google Meet is a secure video-conferencing service developed by Google and integrated into the Google Workspace productivity suite. It enables individuals and enterprises to host video meetings, with free tier access for up to 100 participants and 60 minutes per call, and extended features available through paid Workspace plans. It serves millions of daily users across education, business, and government sectors worldwide.

Google Meet has grown significantly since its public expansion during the COVID-19 pandemic and remains a core component of Google Workspace, which reported over 9 million paying business customers. It competes aggressively with Zoom and Microsoft Teams in the enterprise and education markets, benefiting from deep integration with Gmail, Google Calendar, and Google Drive. Google has been adding AI-powered features such as live captions, noise cancellation, and Gemini AI meeting summaries to differentiate the product.

Google Meet's growth trajectory is tied closely to the broader adoption of Google Workspace and the competitive dynamics of the video conferencing market, which has normalized post-pandemic. AI differentiation via Gemini—including live translation, smart summaries, and note-taking—represents the clearest opportunity to win enterprise customers and deepen retention. However, Microsoft Teams' bundling advantage and Zoom's established enterprise foothold remain persistent competitive risks.