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Page Flows

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pageflows.com

Overview

Page Flows is a web platform that curates UI/UX design inspiration and recorded user flows from leading apps and products. It hosts over 100,000 recorded screens, flows, and UI patterns from brands like Airbnb, Uber, and Netflix, helping designers save hours of research time. The platform serves as a reference library for product designers and UX professionals looking to benchmark and draw inspiration from real-world digital products.

IndustryDesign Tools / UX Research
Founded2018
HQUnknown
Team Size1-10

By the Numbers

100,000+
Recorded User Flows & Screens
as stated on website
~7 years
Domain Age
domain registered March 2018
#179,356
Tranco Global Rank
verified third-party ranking
24
HackerNews Mentions
verified, indicating niche developer/designer awareness

Founders

Ramy KhuffashFounder

Ramy Khuffash is a designer and entrepreneur who built Page Flows as a bootstrapped side project to solve his own pain point of spending too much time researching how top apps handle common UX flows. He has grown it into a well-known resource in the design community.

Page Flows was started as a solo bootstrapped project, making it a rare profitable indie product in the competitive design tools space.

Funding

Bootstrapped
Last RoundBootstrapped
ValuationUnknown

Competitors

Mobbin

Mobbin focuses heavily on mobile app screens with a large searchable screenshot library, while Page Flows specializes in recorded video flows showing full user journeys.

Screenlane

Screenlane curates mobile UI screenshots with a newsletter-driven discovery model, lacking the depth of recorded video flows Page Flows offers.

UXArchive

UXArchive documents mobile user flows but has a smaller library and less frequent updates compared to Page Flows.

Lookup.design

Lookup.design focuses on web and app UI component inspiration rather than full end-to-end user flow recordings.

Revenue & Model

$100K-$1M ARR
Business ModelSaaS subscription (individual and team plans for access to the full flow library)
Headcount~1-2Stable
View pricing →

Tech Stack

Google Analytics 4HTML/CSSJavaScriptStripe (likely for payments)Vimeo or similar (for video hosting of flows)

Notable Customers

Airbnb (referenced as documented app)Uber (referenced as documented app)Netflix (referenced as documented app)

Web Presence

Global traffic rank#179,356
Domain registered2018-03-09 (8 yrs)
RegistrarNameCheap, Inc.
Hacker News mentions24

Verified from public records — not AI-estimated.

Trackers & Analytics

1service detected
Analytics
Google Analytics 4

Scanned from the HTML pageflows.comserves — scripts a tag manager injects later won't appear here.

How They're Doing

Stable

Page Flows is a stable, bootstrapped indie product operating as a profitable niche resource for UX designers and product teams. With over 100,000 recorded flows and screens, it has established itself as a go-to reference library in the design community. The platform has a modest but loyal user base and maintains an active social media presence across multiple channels.

Library has grown to over 100,000 recorded user flows and screens

Active community presence across X, LinkedIn, Pinterest, Instagram, TikTok, Facebook, and YouTube

Prognosis

Neutral

Page Flows is well-positioned as a niche but valuable tool for the growing UX and product design community. The main risk is increasing competition from better-funded competitors like Mobbin, which have raised significant venture capital. However, its bootstrapped, focused approach allows it to remain lean and profitable without pressure to scale aggressively.

Opportunities

Growing demand for UX research tools as product teams scale globally

Potential to expand into AI-powered flow recommendations or pattern analysis

Team and enterprise plan upsells to design agencies and larger product orgs

Risks

Well-funded competitors like Mobbin may out-invest in features and content

Reliance on a single founder creates operational and succession risk

Content scraping or free alternatives could undermine subscription value

Recent News

2023-06

Page Flows surpassed 100,000 recorded flows and screens milestone

pageflows.com

Fun Facts

  • 01Page Flows was built and is run by a single founder as a bootstrapped indie product, making it a celebrated example in the indie hacker community.
  • 02The platform documents real app flows by screen-recording actual products, meaning every update to a major app could generate new content.
  • 03Despite competing against VC-backed tools, Page Flows has maintained relevance for years through content depth and community trust alone.

Timeline

2023

Library surpassed 100,000 recorded user flows and screens

2022

Expanded social presence to TikTok and YouTube, broadening design community reach

2021

Library scaled significantly, adding flows from major consumer apps across onboarding, checkout, and settings

2019

Platform gained traction in the UX and product design community, featured on HackerNews

2018

Domain registered and Page Flows launched as a bootstrapped project by Ramy Khuffash